15th
But check it. Suppose you’ve never used Rhapsody before (or the NYT or Rdio or whatever), and you download the app. When you open the app, you need to buy a subscription. Do you: A) Subscribe on the device, and start getting the stuff you want immediately? or B) Wait until you go home and subscribe on your computer? Who in their right mind is going to choose B? Publishers can’t use the allure of a lower price to entice people to put up with the extra step of registering with their computer, because Apple explicitly restricts it. Unless a user was very determined that the New York Times get 100-percent of their money, these subscriptions are going to go through Apple. Very few people care that much though, and fewer still will understand the difference.
